Problem: Parents from low income families don't always have the money or the time to read to their children.
Insight: Kids can become restless and difficult whilst they wait for their dinner, making family meals out more unpleasant than families would like.
Solution: Wetherspoons team up with Ladybird. For the ten minutes it takes Watherspoons to prepare their meals, parents can read with their children.
Rhi's mum's a primary school teacher, she says, 'anything that keeps the kids entertained for ten minutes sounds good to me. Yeah Rhiannon, sounds good. But what is that picture of me!'
Human Problem: In Latin America, contraception is difficult to buy and embarrassing to discuss, especially for women.
Business Problem: Latin America is one of AVON’s most successful markets but elsewhere AVON’s very traditional mode of selling has made them outdated and unpopular amongst younger women.
Solution: Avon’s loyalty to women and their intimate buying experience make them ideal suppliers of contraception and in doing so, they create a more youthful brand.
Human Problem: Train and Tube journeys can be very boring, especially if you haven’t got any wifi.
Business Problem: Waterstones stores can be daunting because of the sheer number of books on display.
Solution: Sell one new book every month in vending machines, placed around Tube and train stations, which accept oyster card as payment.
Laura's Dad said, ’it’s a bit like they picked the best one for that month, like your friend giving you a recommendation’.
Human Problem: The UK throws away 7 million tons of food waste every year. More than half of it is edible.
Business Problem: Tesco would like to be the first supermarket to own the food wastage prevention badge.
Solution: Create an in-store and online campaign that gives shoppers the tools to freeze more.
Laura’s Mum has two freezers! She says, ‘it helps me save money, I can’t bear throwing food away’.
Business Problem: Barbie claim to be a brand which supports little girl’s dreams but most parents see this new message as discordant with Barbie’s reputation as sexist. Insight: Contrary to popular perception, Barbie really was the original career woman. Solution: Shine a light on Barbie’s countless professional achievements with a campaign primarily directed at parents. Laura’s auntie said, ‘This really changes the way I see Barbie.’
Barbie collaborates with KidZania Westfield. A role-play children’s amusement park.
Barbie creates a ‘Job Centre’ at the entrance of the amusement park. In the Barbie ‘Job Centre’, children compete short quizzes to find out what role-play activities to take part in that day.
Using their KidZania digital bracelet, they are then able to track what activities they take part in throughout the day, creating their own CV.
Following their day out, they are directed back to the ‘Job Centre’ where they are able to scan their digital bracelet, uploading their Barbie CV to their digital account.
Now they can purchase a limited edition barbie with the race, size, hair and face shape of their own choosing, along with a suggested outfit based on one of the roles they took on that day.
Rhiannon studies Creative Writing at the University of East Anglia before she went to SCA. Meaning, before she learnt how to sell things, she studied something that doesn't sell at all. But it wasn't all a waste of time, because she wrote lots and some of it even got published! If that's your kind of thing here's a link to some of her work.
It might not have sold many copies, but her gran's a big fan...