Adverting is about people. Right? 

What they think.

What they do.

What makes them laugh.

And Cry.

What keeps them up at night and what they dream of when they shut their eyes. 

So when we made our portfolio, we did it with our people in mind. 

Our mum's, our dad's, our friends, even the man from the newsagent down the road. 

And they're all here. In our portfolio. 

Picking their favourites and giving their two pennies worth.

Not B to C. 

H to H. Human to Human.